The Edit Button. Twitter’s most requested feature in it’s history is finally here.

How do you introduce to the world that its most wanted product has finally arrived?

After countless meetings and endless strategy, we created a 30 second spot and social in product thread to finally give the world what they have been waiting for. The end of social embarassment at thier finger tips.

We never got to finish the video with the acquistion but the creative was still Top Tier and a highlight of my time at Twitter.

Role: Creative Director, Copy