For over 12 years, Walmart has been hosting “Open Call”, it’s own small business incubator where businesses have the opportunity to pitch for a space on Walmart ‘s national shelves. Through the years, thousands of new products have been given the opportunity to take their businesses to the next level. Although successful, many consumers were unaware of Walmart’s commitment to strengthen the American economy. “Letters to myself” is a social campaign that highlight businesses that found success through Open Call. Shopping at Walmart can have a larger purpose beyond getting what your household needs. You can shop small at Walmart and leave a big impact.