Twitter got lucky.

We launched a new audio conversation product without a campaign and it was doing well. Now that they have eyes and ears on Twitter Spaces, how do you engage outside of early adapters?

We created a 30 second video that lived on platform. We wanted to not only show exactly how to enter Twitter Spaces but to illustrate what exactly Spaces is. We did this by featuring a variety of true topics and popular creators already on Spaces. Twitter Spaces allows you to engage with people all over the world on a variety of topics anywhere, anytime.

Role: Creative Director, Copywriter